Website Features That Influence Shoppers: 10 Indicators And 3 Lessons
By learning the psychological, contextual and practical factors that influence shoppers, an online business can position itself to increase sales by meeting customer needs and fulfilling expectations....
View ArticleIs your Online Marketing Overdependent on Google?
Should you de-googlize? That’s the question #fusionmex speaker Dave Chaffey answers in this guest post. Since Google mediates demand for products and services in many countries, how can you reduce...
View ArticleFusion Marketing Experience Survey: the Results
At the occasion of the latest Fusion Marketing Experience in Antwerp, we supported partner The Reference in conducting a joint survey regarding the plans, budgets and challenges of Belgian digital...
View ArticleBrand Advocates and Word of Mouth: the Power of the Regular Joe
eMarketer.com released a report, looking at brand advocates, word of mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds further on the model of reach,...
View ArticleCustomer-Centricity and the Single Customer View: Challenges
Some of the main success factors in today’s digital and social business environment are integration, a holistic strategic view, a focus on the ‘people’ dimension (why would anyone want to collaborate,...
View ArticleSearch and CEE Region Drive European Online Ad Spend
Search engine advertising or paid-for search now accounts for 46.5% of European online advertising budgets according to new IAB Europe research. In the year-on-year growth numbers by format, as they...
View ArticleMediascope Europe 2012: Online Media Consumption in Europe
After having released its annual AdEx report (analysis here), IAB Europe last week also unveiled some data regarding media consumption in Europe. The Mediascope Europe 2012 research, previously...
View ArticlecomScore: the Shopping and Customer Experiences Across Buying Stages
Excellent customer experiences and relevant touchpoints, across all channels, are rapidly becoming the focal point for smart marketers. Customer satisfaction is not a goal anymore. It is – or should be...
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